Car sales fell 80% in February and are expected to return to normal in May.
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Click on the key industry information "Lingfei Automobile", "Star Logo or Top Public Number" above and send it immediately! The car market fell 80% on April Fool's Day 35433542. If the 20% decline in January was not optimistic, then the 80% decline in February was actually dim. According to the data released by the Passenger Car Market Information Association (hereinafter referred to as the "Passenger Car Association"), the retail growth rate of the national passenger car market in February was initially judged to be 20% in the same period last year, a year-on-year decrease of 80%, and a year-on-year cumulative increase from January to February The decline is expected to reach 41%. Incredibly, the domestic auto market sales fell by 80% in February, but Toyota and Honda's February sales performance can prove this, the two companies' recent sales performance is clearly on the rise. In February this year, Toyota sold 23,800 vehicles in China, a year-on-year decrease of more than 70%, while Honda sold only 11,300 vehicles in China, a year-on-year decrease of more than 85%. From this perspective, the overall decline of the domestic auto market to 80% is a conservative estimate. In February, the domestic automobile market experienced such a sharp decline, mainly due to the impact of the new coronavirus epidemic. Car companies and dealers have delayed returning to work, consumers have delayed entering stores, and their travel has been restricted. Not only did the number of new car purchases decrease, but even shop maintenance was significantly reduced. It is understood that auto dealers were generally closed in the first half of February and resumed work in the third week, with a return rate of approximately 50%. In the fourth week, most jobs were resumed, and more than 70% were resumed. Affected by the near stagnation of terminal sales and delayed resumption of work by dealers, the auto dealers inventory warning index reached a record high of 81.2% in February. However, the automotive market is not the only bad news. On March 5, Wang Bin, deputy director of the Marketing Department of the Ministry of Commerce, said that in late February, the average daily sales of 1,000 retail companies monitored by the Ministry of Commerce increased by 5.6% compared to mid-February. This is the first time that positive growth has occurred since the month-on-month negative growth at the end of January. Among them, the car rebound is more obvious, an increase of 14. 8%. However, this is also similar to the data released by the Passenger Car Association. According to the association's data, in the fourth week of February, the retail sales of passenger cars nationwide averaged 16,000 vehicles per day, a year-on-year decrease of 63%. "In the fourth week, the rate of dealers returning to work has risen sharply, new car listings have gradually started, and consumer buying activities are also accelerating." Said Cui Dongshu, secretary general of the Market Research Association of the China Automobile Dealers Association. Affected by the epidemic, the entire automotive industry chain was impacted to a certain extent, and the auto market sales reached freezing points in February. The automobile industry is the pillar industry of our national economy. Relevant ministries, local governments, auto companies and related agencies are taking active actions to help the auto industry return to healthy development. On February 20, relevant officials of the Ministry of Commerce stated that in order to reduce the impact of the epidemic on automobile consumption, the Ministry of Commerce will work with relevant departments to study and introduce policies and measures to further stabilize automobile consumption. On February 25th, the Ministry of Industry and Information Technology issued the “Guidelines on Orderly Promoting the Resumption of Production and Resumption of Production of Industrial Communications Enterprises”, actively stabilized traditional large-scale consumption such as automobiles, and encouraged areas with restricted purchases to appropriately increase license plate quotas to drive consumption of automobiles and related products. . At the municipal government level, as early as February, Foshan proposed to encourage the consumption of "National Six" standard-displacement vehicles, with subsidies ranging from 2,000 to 5,000 yuan per vehicle. Since then, Guangzhou has also actively followed up, and will give consumers a comprehensive subsidy of 10,000 yuan per new energy vehicle, as well as a subsidy of 3,000 yuan for replacing or purchasing new "National Six" vehicles. At the provincial government level, Guangdong Province has proposed stabilizing large-scale consumption such as automobiles, accelerating the growth of automobile indices in Guangzhou and Shenzhen, and giving priority to protecting households ’first-time car purchase demand. After Guangdong Province, Hunan Province also proposed to encourage national fitness Guangdong Province proposes to stabilize large-scale consumption such as automobiles, accelerate the growth of automobile indices in Guangzhou and Shenzhen, and give priority to protecting households ’first-time car purchase demand. After Guangdong Province, Hunan Province also proposed to encourage national fitness Guangdong Province proposes to stabilize large-scale consumption such as automobiles, accelerate the growth of automobile indices in Guangzhou and Shenzhen, and give priority to protecting households ’first-time car purchase demand. After Guangdong Province, Hunan Province also proposed to encourage national fitness
However, Cui Dongshu believes that if some funds can be used in the use of links, such as parking fee subsidies, new energy vehicle charges, and accelerate the construction of related supporting systems, it will be of great significance to the development of the industry and society. In terms of market rescue, the China Automobile Industry Association and the Automobile Dealers Association of the All-China Federation of Industry and Commerce are also taking action, and have submitted proposals to the relevant departments, requesting to postpone the implementation of the six national emissions originally scheduled to be implemented nationwide on July 1 this year. standard. "In addition to exacerbating the decline in the automotive consumer market, the implementation of the sixth national plan will also affect the purchasing power of dealers and consumers' purchasing psychology, thereby affecting the release of consumer purchasing power. Xu Haidong, deputy chief engineer of the China Automobile Industry Association, said. In particular, the domestic auto market is currently affected by the epidemic. If six countries ’emission standards are added, the domestic auto market will further slow the process of stopping the decline and recovery. The auto market is expected to return to normal in May and enter March. This kind of The impact of the epidemic on the auto market will continue, but it will be significantly improved compared to February. According to the forecast released by the Passenger Car Association, the wholesale volume of the passenger car market in March is expected to be 1.225 million, which is higher than 2019 The year-on-year decrease in March was 36.4%, and the forecast of the China Automobile Dealers Association was about 50%. According to analysis, the main factor for the decline in wholesale volume in March was the impact of the epidemic and the decline caused by seasonal decline. The second reason is the distribution Increased inventory pressure from manufacturers and a slowdown in wholesale business for manufacturers. In addition, new product launches, discounts from auto companies Sales and the active rescue of the market from all parties will bring some value added. The impact of this epidemic on the auto market will continue for some time. Until the full restoration of production and living order, new car sales will continue to be sluggish. The subsequent impact depends on Whether the epidemic situation can be controlled as soon as possible. After the epidemic situation stabilizes, the demand for automobiles will quickly recover. "Before the entire automobile market returns to normal, it may be around May. China Auto Dealers Association Deputy Secretary-General Lang said. The premise of making this judgment is that the epidemic situation in March can be effectively controlled, and the order of production and living can be gradually restored in April. From this perspective, "downturn" will still be the main theme of the domestic automobile market in the past two months, but the rescue efforts of relevant ministries, local governments, automobile companies and related institutions will slow down the decline of the automobile market to a certain extent. The subsequent rebound lays the foundation. In addition, according to data released by the Ministry of Industry and Information Technology, as of March 3rd at 24:00, the operating rate of the major production bases of the 16 key vehicle groups reached 84.1%, and the return rate of employees reached 66. 5%. Except for key epidemic areas, automobile industry enterprises basically resume work and production. This will also protect the recovery of the supplier-side automotive market. From the perspective of annual sales, the credit rating agency Moody's Investors Service recently predicted that global car sales will decline by 2.5% in 2020 and the Chinese market will decline by 2.9%. The mainstream prediction of domestic institutions and experts is that the annual sales of the domestic automobile market will decline by about 10%, which illustrates the impact of the epidemic on the automobile market. Although there will be a small spike in car purchases after the epidemic is over, it is still not enough to make up for the previous sales gap. (Source: Sina Automotive) Industry news tracking, technical hotspot interpretation, precision recruitment services, WeChat: Feel [77 (Consulting, Recruitment) Messages], making comments more intense!
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