Can Vanguard "open the boundaries and expand the soil" for Chevrolet?

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2019 is a "very cold" year for all car companies. To reverse this situation as quickly as possible, auto companies have begun a "self-help" program in which SAIC General Motors decided to launch a new car offensive. According to reports, SAIC General Motors will launch more than 10 new cars in 2020. Chevrolet Pioneer fired SAIC's "first shot" in 2020. For Chevrolet at this time, it really needs a "pioneer". 01 Chevrolet's "Floating" Chevrolet brand has experienced "Floating" in recent years. In 2014, Chevrolet's sales in the Chinese market reached 717,000, reaching a small peak. However, in 2015, annual sales fell to 595,000 units, and in 2016, sales were 505,000 units. By 2017, the situation has improved, with annual sales returning to 600,000 units and 2018 sales exceeding 670,000 units, with a promising future. Unfortunately, the momentum of sales recovery was diluted by the cold currents of 2019, and Chevrolet was forced to embark on the road to recovery again. At the same time, Chevrolet's internal structure is obviously strong and weak: in 2018, the sales of the car segment, which is dominated by Cavaliers, Cruz, and Merylbao, accounted for about 83% of the total internal sales; by 2019, the car segment's share will rise to about 90% The ratio of the automobile sector to the SUV sector will be further unbalanced. Therefore, Chevrolet needs to strengthen its firepower at this time, especially in the SUV market. In fact, in 2019, Chevrolet will launch a new generation of innovations and a new compact SUV. The arrival of the Blazers will continue to strengthen Chevrolet's offensive in the SUV market. At the same time, the trailblazers will also be Chevrolet's highest positioned SUV, targeting the large and medium SUV market. The author is optimistic about the future of the pioneers. The specific reasons are mainly divided into three points: 02 Beyond the strength of Highlander, when it comes to the large and medium-sized off-road vehicle market, we have to mention Highlander. Thanks to its early market entry, from entering the Chinese market in 2007 to domestic production in 2009, Highlander has an absolute first-mover advantage. In addition, Highlander has a very balanced performance in terms of appearance, stable quality, low failure rate, and good reputation. This also helped it achieve 8 consecutive victories in the large and medium-sized SUV market, and became a "mountain" in this level of the market. Because of Highlander's stable position, any car company that launches large and medium-sized off-road vehicles will use Highlander as its ultimate goal. Chevrolet Trail Blazers are no exception this time. In terms of product strength, the trailblazers almost completely surpassed Highlander. First, in terms of body size, the Trailer's three-way size is 4,999 / 1,953 / 1,728 mm, while the Highlander's three-way size is 4,890 / 1,925 / 1,720 mm. The Trail Blazers are almost "fat lap" than Highlander. In terms of the most critical wheelbase, the Pioneer reached 2863 mm, which is 73 mm more than Highlander's 2790 mm, forming a relatively obvious space advantage. Secondly, in terms of power distribution, the Blazers are equipped with a 2.0T engine with a maximum power of 177 kW and a peak torque of 350 Newton-meters. In terms of power data, the Trailblazer's power performance exceeds that of Highlander. The trailblazers match the 9AT gearbox, which is the configuration for many luxury brands and high-end models. Therefore, the Blazers' own competitive strength has been greatly improved, and Highlander is still a 6AT gearbox “will remain unchanged for 10,000 years”, obviously there are some “problems”. 03Compared to the Onco logo, the Blazers are more cost-effective. Colco Banner is a sister model of the pioneers. The two cars are manufactured on the same chassis, use the same engine, and are also equipped with a 9AT gearbox. The biggest difference is probably the difference between the "Shield Logo" and the "Bow Tie Logo". In the Chinese market, GM distinguishes between two brands, Buick chooses a high-quality route, and Chevrolet chooses a cost-effective route. So, even though the two models have the same pedigree, the Buick model sells for slightly more than Chevrolet: For example, Buick's Oncorvette sells for 189,900-279,900 yuan, Chevrolet's boundary finder sells for 174,900-245,900 yuan. The Buick Regal is priced at 172,800-259,800 yuan, while the Chevrolet Merrill XL is priced at 154,900-219,900 yuan, which effectively avoids the direct conflict between the two brands. Therefore, Chevrolet's models naturally have cost-effective advantages. Compared to the already listed Onco Flag, Blazers' prices will be relatively conservative, making it more cost-effective.

It may also be said that the Onco flag was listed some time in advance, and after having a certain influence in the market, it also paved the way for later pioneers. The success of the 04 series "Shang Hong" is also the success of Chevrolet Red Line "Shang Hong" series. Around August 2018, Chevrolet officially named the red line "Shanghong" series. Also at the end of August, the first two new cars of the "Shanghong" series, Cruz Redland Shanghong and explorer Redland Shanghong were officially launched for sale. Chevrolet Red Line "Shanghong" series officially began its journey. Judging from the achievements of the Red Line series, it is really good enough. According to other media reports, in 2019, Chevrolet Red Line "Shanghong" series and RS series sales reached 76%, contributing more than two-thirds of sales, becoming the mainstay of Chevrolet brand, which can also explain the red line "Shanghong" series and RS The series was subsequently launched successfully. In addition, the red line series also effectively enhanced Chevrolet's brand image. Ji Qiwei, head of the Chevrolet marketing department at SAIC General Motors, once said: We are promoting the red line Shanghong series to give consumers a young, sporty Chevrolet logo. We find that consumers still agree with this. Therefore, we will continue to launch more Shanghong red line products in the future. Ji Qiwei, head of SAIC General Motors Chevrolet's marketing department, therefore, the success of the red line "Shanghong" series and rs series provided directions for later Chevrolet new cars. Pioneer will also launch corresponding redline and remote sensing versions. The overall appearance of the Pioneer Red Line models continues the black design route, including the black mid-net, black a-pillars, B-pillars, and C-pillars with black "bow tie" logos. All of these make Pioneer's design more suitable for the tastes of young consumers, which will also become a part of Pioneer's competitiveness. In the end, Highlander's product strength was surpassed, and the cost performance was higher than Angke Banner. The red line series and RS series brought explosive potential to the pioneers. In addition, from the perspective of sales in 2019, Highlander's influence is declining, which is also a very important opportunity for the pioneers and is expected to play a role. Photo / Source network typesetting / Monroe SAIC General Motors "China Stability and Happiness" searcher Inner Mongolia trip officially listed on April 7