Copying "success" overseas-Byte Beat launched global distribution, the first one is "My Kung Fu Special Cow"!

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The top 1 in Japan, the top 1 in Macau, the top 2 in Taiwan, the top 5 in Hong Kong, the top 31 in South Korea, and Ohayoo (byte-beating casual game publishing company) have brought "My Kung Fu Special Cow" in many overseas markets. Japan's breakthrough should be the most unexpected. Since the updated version on February 26, the game has broken through the free list and has successfully conquered a market that is considered difficult to break on the way to the championship. This is also the first time we have felt the power of a byte-beating game released overseas. Of course, the achievements of My Kung Fu Special Cow are still rising in many overseas regions. Many have already seen the strength of byte beating in China. High-quality super-casual, big spend, internal purchases and advertising go hand in hand, which has successfully pushed many games to dominate the leaderboard. Can it reproduce the current grand occasion overseas in this typical "byte-beat" style? This should begin with the occupation of Japan by "My Kung Fu Special Cow". First, Japan has reached its peak, and more than one market has taken off! In recent days, byte bounce has become the focus of overseas distribution industry. More importantly, Byte Beat has won the first place in the free list of iOS games in the Japanese market. But in fact, ascending to the top of Japan was just the first victory in a byte-beating naval battle. If we look at the global market, we can see that "My Kung Fu Special Cow" is operating in a similar mode, and at the same time, the clarion call of battle is sounded in the global market. Take Japan as an example. The first version of "My Kung Fu Special Cow" was released as early as last December. Subsequently, positioning iterations are performed in a short interval and multi-frequency mode, and a pilot test is performed simultaneously. When the data meets expectations, the potential energy of centralized purchases will erupt together. So the day before yesterday (March 3), when "My Kung Fu Special Cow" first appeared on the free list of iOS games in Japan, it was only 5 days before the last version of the game was updated. Before this version was updated, the game's ranking had already exceeded 100. (Localized "My Kung Fu Special Cow") In addition to the Japanese market, this model has also been verified in many Asian markets, with Hong Kong, Macau and Taiwan being more representative. However, due to the relatively small workload of localization, the outbreak of "My Kung Fu Special Cattle" in these areas was earlier than Japan. So far, "My Kung Fu Special Cow" has achieved good results in Hong Kong, Macau and Taiwan. They all entered the top five, with Taiwan and Hong Kong ranking second and fifth respectively. At the same time, byte bounce is attacking the world at the same time. Take the "I Kung Fu Special Cow", the free iOS game ranking in the main market in the last 30 days, as an example. South Korea rose from 1,000 to the current 11. The United States rose from 500 to 82 today. Britain rises from 500 to 58 People. If Byte Beat continues to maintain this momentum, I believe we can see "I Kung Fu Special Cow" entering this month's top 10 free games for iOS in many major markets at the same time. In my opinion, as the first maritime competition of Byte Beat, the performance of "My Kung Fu Bull" at this stage is considered successful. This success doesn't just mean that it enabled Byte Beat to run the casual game sailing mode through "quick tuning and centralized purchase". More importantly, through the explosion of the game, the byte bounce obtained the original accumulation of global user data. This is essential for a company that uses algorithms to increase productivity. Second, the first game is out, why is "My Kung Fu Special Cow"? With reference to "My Kung Fu Special Cow", this game is used by Byte Beat to test overseas water distribution and is considered familiar to domestic practitioners. Last October, "My Kung Fu Special Cow" was officially launched. Although the initial results were mediocre, by November, the game had begun to rise after Byte Beat started multi-platform guidance. It has now occupied the top five free games rankings for more than three months. In addition to being among the best in the free games list, the monthly download list naturally has its shadow. According to AppAnnie data, "My Kung Fu Special Cow" has entered China's top ten iOS downloads for three consecutive months and is currently stable at the second place. After several months of accumulation, "My Kung Fu Special Cow" has surpassed the user level of most games. However, if only because the number of users absorbed is large enough, byte beating is not enough to vigorously promote overseas markets. (According to Maggie's data, the game's cumulative iOS downloads are estimated to exceed 17 million.) In fact, the game's greater success lies in a new balance between purchases and revenue for casual games. If Byte Beat continues to maintain this momentum, I believe we can see "My Kung Fu Special Cow" entering this month's top 10 free games for iOS in many major markets at the same time. In my opinion, as the first maritime competition of Byte Beat, the performance of "My Kung Fu Bull" at this stage is considered successful. This success doesn't just mean that it enabled Byte Beat to run the casual game sailing mode through "quick tuning and centralized purchase". More importantly, through the explosion of the game, the byte bounce obtained the original accumulation of global user data. This is essential for a company that uses algorithms to increase productivity. Second, the first game is out, why is "My Kung Fu Special Cow"? With reference to "My Kung Fu Special Cow", this game is used by Byte Beat to test overseas water distribution and is considered familiar to domestic practitioners. Last October, "My Kung Fu Special Cow" was officially launched. Although the initial results were mediocre, by November, the game had begun to rise after Byte Beat started multi-platform guidance. It has now occupied the top five free games rankings for more than three months. In addition to being among the best in the free games list, the monthly download list naturally has its shadow. According to AppAnnie data, "My Kung Fu Special Cow" has entered China's top ten iOS downloads for three consecutive months and is currently stable at the second place. After several months of accumulation, "My Kung Fu Special Cow" has surpassed the user level of most games. However, if only because the number of users absorbed is large enough, byte beating is not enough to vigorously promote overseas markets. (According to Maggie's data, the game's cumulative iOS downloads are estimated to exceed 17 million.) In fact, the game's greater success lies in a new balance between purchases and revenue for casual games. If Byte Beat continues to maintain this momentum, I believe we can see "My Kung Fu Special Cow" entering this month's top 10 free games for iOS in many major markets at the same time. In my opinion, as the first maritime competition of Byte Beat, the performance of "My Kung Fu Bull" at this stage is considered successful. This success doesn't just mean that it enabled Byte Beat to run the casual game sailing mode through "quick tuning and centralized purchase". More importantly, through the explosion of the game, the byte bounce obtained the original accumulation of global user data. This is essential for a company that uses algorithms to increase productivity. Second, the first game is out, why is "My Kung Fu Special Cow"? With reference to "My Kung Fu Special Cow", this game is used by Byte Beat to test overseas water distribution and is considered familiar to domestic practitioners. Last October, "My Kung Fu Special Cow" was officially launched. Although the initial results were mediocre, by November, the game had begun to rise after Byte Beat started multi-platform guidance. It has now occupied the top five free games rankings for more than three months. In addition to being among the best in the free games list, the monthly download list naturally has its shadow. According to AppAnnie data, "My Kung Fu Special Cow" has entered China's top ten iOS downloads for three consecutive months and is currently stable at the second place. After several months of accumulation, "My Kung Fu Special Cow" has surpassed the user level of most games. However, if only because the number of users absorbed is large enough, byte beating is not enough to vigorously promote overseas markets. (According to Maggie's data, the game's cumulative iOS downloads are estimated to exceed 17 million.) In fact, the game's greater success lies in a new balance between purchases and revenue for casual games.

We know that, from an investment point of view, ByteDance spares no effort to purchase "My Kung Fu Special Cow." According to DataEye-ADX, "My Kung Fu Special Cow" ranked fourth in the total purchase volume in the past 90 days, and the total number of materials invested has exceeded 13,000 groups. According to mobile games, during peak periods, its advertising costs exceed 10 million per day. As a super casual game, this level of projection has far surpassed a large number of medium and heavy games. The reason why ByteDance has the courage to continue to increase spending is not only because of its determination and investment in casual games, but also because the advertising revenue of "My Kung Fu Special Cow" can already afford the purchase cost. Whether it is the product itself or its past performance in China, it is not difficult to see that this is a very typical "byte-beating" game. Taking it to the sea is another validation of this model. Third, copy "success" overseas! Practitioners familiar with byte beating should know that in the past year, its momentum in domestic leisure game distribution can be said to be quite strong, and mobile games have also been described in "Only one year, byte beating It has been analyzed before becoming TOP1 of casual game release. In addition to the "I Kung Fu Special Cow" which entered the global market, Byte Beat also created many ultra-casual explosions. In January last year, "My Flying Knife Played Thief 6" kicked off a prelude to the main attack on the super casual game by byte beating. In the following February, "Eliminate Virus" made the industry once again realize the realizability of super casual games with a wave of billions of traffic bonus during the Spring Festival. After tasting the candy, Byte Beat continues to increase the layout of super casual games. In the middle of last year, Byte Beat successively launched a variety of single-generation cooperative products such as "National Drift", "The Cannonball" and "Pippi Shrimp", repeatedly verifying and iterating its distribution in the ultra-casual game field Logic while constantly refreshing the ceiling of the field. Among them, "Sound Jump Ball" is the most representative. This game takes advantage of the market with tremolo and has over 7. 100 million topics related to tremolo. The resulting change is that the top 10 free games for iOS have been maintained for 115 days, and more than half of them have been firmly in the top 3, exceeding the best performance of "My Little Home" in history. At the end of last year, Byte Beat launched another super casual game with a very high game level. As mentioned above, the game level is "National Drift". (Ohayoo's self-positioning is a platform for publishing casual games.) Entering 2020, the pace of byte jumps will significantly accelerate, bringing some unique new products such as "Eliminate Virus" and "My Kung Fu Special Cow" to the market. In addition, there are “Little US Landlords” and other new and old multimodal transport cooperation products that continue to generate electricity. During the Spring Festival, there are no more than 4 products in the top five free list that belong to the byte-beating game matrix. In other words, at home, Byte Beat basically keeps the rhythm of releasing 2-3 casual games every month. The current super casual matrix not only brought a large number of game users to the byte bounce, but also became a stepping stone to its impact on the world. Therefore, it is not unreasonable to choose to go to sea at this time. On the one hand, the beating style of bytes has been repeatedly tested in China. It has an ultra-casual style gaming framework with accurate data and bulk purchases, and generates revenue through internal advertising. It has the foundation for going to sea. On the other hand, if you want to replicate your domestic success abroad, the missing byte bounce is advertising. This, TikTok's rapid rise, a trembling overseas version, just made up for this vacancy. After all, most of the distribution of ByteDance domestic casual games is also based on the Tremor Music Team. According to SensorTower data, Trembling and its overseas version of TikTok have entered a new round of rapid growth in the past six months. In January of this year, the app was downloaded 104 million times in global app stores and Google Games, surpassing WhatsApp and becoming the world ’s largest download mobile app. In January of this year, downloads of Trill and TikTok increased by 46% from January 2019 and 27% from December 2019. The application has been downloaded more than 1.82 billion times worldwide. TikTok may become one of the key points for the launch of ByteDance game overseas, because we found that in addition to large super casual game factories such as Voodoo and SayGames, more and more manufacturers are now joining TikTok buyers Ranks. 200 million times. TikTok may become one of the key points for the launch of ByteDance game overseas, because we found that in addition to large super casual game factories such as Voodoo and SayGames, more and more manufacturers are now joining TikTok buyers Ranks. 200 million times. TikTok may be one of the key points for the launch of ByteDance game overseas, because we found that in addition to large super casual game factories such as Voodoo and SayGames, more and more manufacturers are now joining TikTok buyers ’ Ranks. 200 million times. TikTok may be one of the key points for the launch of ByteDance game overseas, because we found that in addition to large super casual game factories such as Voodoo and SayGames, more and more manufacturers are now joining TikTok buyers ’ Ranks. 200 million times. TikTok may be one of the key points for the launch of ByteDance game overseas, because we found that in addition to large super casual game factories such as Voodoo and SayGames, more and more manufacturers are now joining TikTok buyers ’ Ranks. 4.0 billion times, surpassing WhatsApp, becoming the world's largest download mobile application. In January of this year, downloads of Trill and TikTok increased by 46% from January 2019 and 27% from December 2019. The application has been downloaded more than 1.82 billion times worldwide. TikTok may become one of the key points for the launch of ByteDance game overseas, because we found that in addition to large super casual game factories such as Voodoo and SayGames, more and more manufacturers are now joining TikTok buyers Ranks. 4.0 billion times, surpassing WhatsApp, becoming the world's largest download mobile application. In January of this year, downloads of Trill and TikTok increased by 46% from January 2019 and 27% from December 2019. The application has been downloaded more than 1.82 billion times worldwide. TikTok may become one of the key points for the launch of ByteDance game overseas, because we found that in addition to large super casual game factories such as Voodoo and SayGames, more and more manufacturers are now joining TikTok buyers Ranks.

Take the top 20 names for TikTok in the United States in January. New SLG games under FunPlus, such as "Brain Hole Master", "Up to 100 Layers of Being an Agent", "My Little Home" and "State of Survival" are all popular advertisers on TikTok. In addition, Russia ’s mobile game “Fortress Night” and China ’s mobile game “Endless Showdown” also added advertisements on TikTok. Byte Beat just uses TikTok's success in the world to copy the results of domestic casual games overseas. We will also continue to pay attention to whether it can reach the height, coverage and cleaning speed as unexpected as China. ——33543354-End ——3543354-Industry Communication / Industry Disclosure / Business Cooperation: Please add WeChat cxx2744 or QQ 359859595 to join the WeChat communication group "mobile game that thing": Please add the owner of the group WeChat curab_b or yuko786925152 to contribute: Please email to helinyu@sykong.com