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At present, the fight against the epidemic is still continuing, and enterprises in the rear are gradually recovering production. Recently, Mr. Ma specially made three suggestions to the students by the lake. First, on the premise of ensuring epidemic prevention security, qualified and qualified enterprises should resume production as soon as possible or gradually resume production. If conditions are not available, conditions should also be created to improve internal skills and prepare to resume production. Second, we should quickly start internal summaries and reflections to see which issues must be reformed and which opportunities must be seized. We should evaluate what we want, what we have, what we give up, what we insist on, and find directions from crises and change. Third, we must quickly learn about digital office and digital survival. In the future, companies will only divide the real economy that uses Internet technology into the real economy that does not use Internet technology. The real economy using Internet technology will definitely have stronger vitality and higher survival rate. In addition, Mr. Ma also recommended an article by Kazuo Inamori, "Taking the Depression as a Leap Forward for Redevelopment". The following is an excerpt from "Enjoy": Bian Xiao said, how should business leaders take over when the storm of the Great Depression sweeps through? Here are five measures I've considered to tackle depression. Response to the Depression-During the depression period of all employee marketing, all employees should become salespeople. Employees often have different positions and usually have good ideas, creativity, and ideas. These things cannot be left idle during the depression. They can be taken to customers and stimulate their potential needs. All employees should do this. It goes without saying that marketing, manufacturing, and development departments as well as indirect departments should also be involved. All employees should unite, make recommendations to customers, and create business opportunities until they receive the order and deliver the goods to the customer. This not only satisfies customers, but also enables both parties to master the entire business process. It not only accompanies salespeople to manage customers and act as assistants, but also incorporates their usually good ideas, ideas, and ideas into merchandise to sell to customers. During the Great Depression, all employees should take the initiative to think about it. Kyocera was said to have done so when it was hit by the oil crisis and the Great Depression. Kyocera usually has a clear division of labor in research and development, production and sales, but when the oil crisis strikes and orders drop sharply, I suggest: "Let's implement comprehensive marketing!" Calling on-site production staff without marketing experience to "sell products" Those who blushed when they greeted them in the past, and those who just spent their time working on the spot should also visit customers. Although they are flushed and sweaty, they should also take the courage to make recommendations to customers: "Are there jobs?" What can we do? We will do anything! "So desperately trying to win orders from customers. This approach has unexpected results. Generally speaking, production and sales are often the opposite relationship. For example, when there are fewer orders, production complains that sales are" bad. "Sales , In turn, accused the production of "you did not produce a product that can sell well" and quarrel with each other. But the production staff also sell things, they will understand that marketing is not easy. Since the production staff also have sales experience, the production staff understand the sales staff The sales staff will also thank the production staff for their hard work, which will promote harmony between the two parties, help the two parties to cooperate better and carry out business activities better. Through full-marketing, everyone will have the same feeling: even The most cutting-edge technology companies, selling things and products is still the foundation of business management. Among the important cadres of enterprises who have graduated from well-known business schools, some go to customers to sell their products, but do not know how to be humble. We must be like small The boy bowed his head and rubbed his hands. "Can you place an order? "Bow to customers and plead, this is the basis of doing business. I often tell employees that the basic attitude of marketing is to be" servants of customers, "and we will do everything for customers. Without the spirit of doing everything for customers, in It is not possible to obtain orders during a recession. If a company lacks such experience, it will be difficult to operate well Bowing to and entreating customers is the foundation of doing business. I often tell employees that the basic attitude of marketing is to be a "servant of the customer" and we will do everything for the customer. Without the spirit of making every effort for customers, it is impossible to get orders during the recession. If a company lacks such experience, it will be difficult to run well Bowing to and entreating customers is the foundation of doing business. I often tell employees that the basic attitude of marketing is to be a "servant of the customer" and we will do everything for the customer. Without the spirit of making every effort for customers, it is impossible to get orders during the recession. If a company lacks such experience, it will be difficult to run well

It is during the economic downturn that all employees must understand how difficult it is to place an order and how difficult it is to run a business, especially for cadres outside the marketing department, so that they can experience it. Second, it is very important to fully develop new products during the depression. Actively develop products that are usually too busy to take care of and products that do not have time to fully listen to customers' opinions. Not only the technology development department, but also marketing, production, market research and other departments should actively participate, and the entire company must unite and develop together. During the economic downturn, customers also have free time, and they are also considering whether to sell new things. At this time, they will actively visit customers, listen to their good ideas and ideas for new products, and their dissatisfaction or hope for old products, and bring their opinions back to play a role in developing new products and new markets. Many field technology developers have considered developing this or that new product, hoping to have the opportunity to challenge some new technology. I was too busy to start research and development. For example, pastry shops are eager to make some new snacks with new materials, but because the old products are selling well, they are usually busy making old snacks. During the recession, however, dim sums used to sell poorly and had no work to do. The opportunity comes, we can try something new and try to sell it. If you have free time during a recession, you can try new things and launch new challenges. It is also time to meet these challenges. At the same time, the recession has brought these new ideas to customers, because the economy is depressed, customers have nothing to do, and nothing to panic. After listening carefully to your opinions, they will also come up with new ideas. These will generate unexpected orders, thereby expanding the business area. In fact, there have been such things before. Shortly after Kyocera began operations, it used the characteristics of new ceramics to produce textile machinery parts. In textile machinery, because the yarn runs at a high speed, the parts in contact with the yarn are easily worn, and the parts made of stainless steel may break due to wear within a day. These places provide high-hardness, wear-resistant ceramic parts for replacement with excellent results. But when the oil crisis hit, textile machinery sales were not good, and Kyocera also suspended orders. At this time, we will implement "full marketing" and "full development of new products." One of our salespeople visited a fishing tool manufacturer and saw a fishing rod with a winding device. One of the metal guide rings was used for the sliding contact part of the silk thread. The salesperson noticed this and made some suggestions: "Our company has new ceramic technology. Using this technology, textile machinery will use the parts of our wear-resistant ceramic parts that are in contact with high-speed yarns. The metal guide ring on your fishing rod is in contact with the silkworm silk thread. If you try to use Ceramic instead, it must be very suitable. "However, the guide ring on the fishing rod does not need to be activated for a long time to make the yarn run at high speed and wear quickly, as long as it slides when the rod is thrown. Therefore, the other party replied, "Ceramics are expensive, so there is no need to use such advanced things." However, the sales staff were reluctant to give up. In order to arouse the interest of the other party, he constantly visited fishing gear companies, and mobilized patiently, saying, "Not only do ceramic parts not wear, but also reduce the coefficient of friction with silk threads." In fact, when fishing, you must first wave the fishing rod and let the fishing hook Fly out. If the friction coefficient is large and the sliding resistance of the thread is large, the hook will not fly far. Another point is that when the metal guide ring catches a big fish, the wire breaks due to high friction. When I caught a big fish, I was very excited, but it happened that at this critical moment, the fishing line was broken. What a disappointment! Why the fishing line breaks, because when a big fish is caught, the line suddenly produces a lot of tension, and the pressure on the line and the circle is greatly increased. When the fishing line is pulled like this, friction generates heat, melting the natural silk fishing line, and immediately breaking the fishing line. After hearing from the salesman, the leader of the fishing gear company agreed to give it a try. First use the original metal ring, and then pull hard with a load. Sure enough, the fishing line is hot and broken. Then wear a ceramic ring. No problem. Very In fact, when fishing, you must first wave the fishing rod to let the hook fly out. If the friction coefficient is large and the sliding resistance of the thread is large, the hook will not fly far. Another point is that when the metal guide ring catches a big fish, the wire breaks due to high friction. When I caught a big fish, I was very excited, but it happened that at this critical moment, the fishing line was broken. What a disappointment! Why the fishing line breaks, because when a big fish is caught, the line suddenly produces a lot of tension, and the pressure on the line and the circle is greatly increased. When the fishing line is pulled like this, friction generates heat, melting the natural silk fishing line, and immediately breaking the fishing line. After hearing from the salesman, the leader of the fishing gear company agreed to give it a try. First use the original metal ring, and then pull hard with a load. Sure enough, the fishing line is hot and broken. Then wear a ceramic ring. No problem. Very In fact, when fishing, you must first wave the fishing rod to let the hook fly out. If the friction coefficient is large and the sliding resistance of the thread is large, the hook will not fly far. Another point is that when the metal guide ring catches a big fish, the wire breaks due to high friction. When I caught a big fish, I was very excited, but it happened that at this critical moment, the fishing line was broken. What a disappointment! Why the fishing line breaks, because when a big fish is caught, the line suddenly produces a lot of tension, and the pressure on the line and the circle is greatly increased. When the fishing line is pulled like this, friction generates heat, melting the natural silk fishing line, and immediately breaking the fishing line. After hearing from the salesman, the leader of the fishing gear company agreed to give it a try. First use the original metal ring, and then pull hard with a load. Sure enough, the fishing line is hot and broken. Then wear a ceramic ring. No problem. Very

Since then, fishing gear companies have decided to use ceramic guide rings immediately. During the economic downturn, this new product has greatly contributed to the growth of Kyocera's orders and sales, and its revenue has continued to expand. All high-end fishing rods now use ceramic guide rings, which have become popular all over the world. Although the price of this product is not high, it still helps the operation of Kyocera. This example shows that developing new products during a recession is entirely possible, rather than rushing to develop all new things and using past actions to stimulate new demand. Developing new products on the extension of our company's technology and products is something we should try to do during the recession. 03 Depression Countermeasure III Completely reduce costs Competition has become increasingly fierce during the Depression. When the number of orders and unit prices keep falling, in order to maintain profitability, costs must be completely reduced, and the degree of cost reduction must be greater than that of price reduction. However, in normal times, cost reduction is a great effort. If the cost is to be significantly reduced, the general public will consider it "too difficult and impossible", but this is not right! The real start is when you think it's impossible! Seemingly dry towels need to be twisted again and efforts should be made to cut costs completely. Labor costs cannot be reduced casually, so in addition to improving everyone's work efficiency, everything must be re-examined, and all costs must be completely reduced. "Is the current manufacturing method really the best? Are there cheaper materials?" It is important to fundamentally relearn and improve on past practices and resolutely make a comprehensive change. It is necessary to operate not only hardware such as manufacturing equipment, but also software such as organizational integration and abolition to thoroughly promote rationalization and resolutely reduce costs. Competition was fierce during the depression and prices continued to fall. In order to squeeze profits at such prices, costs must be reduced completely. Profits can still be obtained at low prices near the limit. If such a corporate charter can be established, the Great Depression will not continue indefinitely. When the recession resumes and orders resume, profit margins will increase rapidly. Efforts should be made to reduce the break-even point of the entire enterprise by reducing product costs. Even if sales are halved, profits are still achievable. If such a business organization can be established, when the sales volume recovers or rises, the profit margin will be higher than in the past. That is to say, during the recession, profits can still be generated at low prices and low sales. Once this strong corporate organization is formed, it will become a high-income business when prosperity resumes and sales resume. Economic recession is a good opportunity to strengthen corporate fitness. In good times, there are many orders and we are already very busy to fulfill them. Even if they want to cut costs, employees will not Take it seriously, but in a recession, all employees take it seriously and try to reduce costs. In this sense, only depression is the only opportunity for companies to completely cut costs. If you think so, the depression will come and companies will try their best to cut costs. This is not a necessary negative countermeasure, but a proactive countermeasure to improve the management of the company in order to achieve leapfrog development. On the contrary, "it is impossible to lose money because of the economic depression". If we cannot do anything and do not actively respond, then even if the economy recovers, we can only make a small profit. The operations of these companies will only sway like steel wires. Seize the opportunity of depression, work hard with employees, and further promote various cost-cutting measures, such as "the corridor lights are only half lit", "the toilet lights are not constantly lit, and the habit of turning off the lights at will" is continuously adopted Practical measures. This may seem like a trivial matter, but working with employees to cut funds step by step is the most practical and effective way to build a high-income company. The fourth is to maintain high productivity during the recession, which is very important. Due to the depression, orders were reduced and the work required was reduced. If the same number of people are used for production, the production efficiency at the production site will be reduced, and the working atmosphere in the workshop will be relaxed. in

In the past, increasing productivity required a lot of effort. I used to rack my brains on how to maintain this state during recessions. This happened during the oil crisis. As mentioned earlier, many companies fired employees at the time. At the time, I didn't think employees could be fired in any way. However, orders fell sharply in a short period of time. If the original number of employees is still employed, the high productivity of the past cannot be maintained. Once the work efficiency drops, it will not be easy to restore the original high productivity. Based on this idea, I decided that since the order was reduced to one third, the number of people on the production site will also be reduced to one third, and the remaining two thirds will be removed from the production line to engage in production equipment Maintenance, murals, refurbishment of flower beds and other landscaping of the factory environment. At the same time, a philosophy training class will be held to allow employees to re-learn my management philosophy from the foundation so that all employees of the enterprise can master a common way of thinking. In other words, when production is reduced due to depression, production efficiency will never decrease. Not only to maintain high productivity, but also to do the environmental neglect often neglected, and carry out philosophy learning activities under the guidance of a unified organization. This will be the driving force for enterprises to make another leap. Of course, two-thirds don't produce and don't want to maintain the business. As mentioned earlier, companies must have sufficient internal reservations. We must not forget that we can deal with the crisis only by establishing high-income businesses and ensuring adequate internal retention. 05 depression countermeasures 5. Building good relationships Depression is a great opportunity to build good relationships within your business. In this difficult situation, the interpersonal relationship between the workplace and the business has been tested. Whether the interpersonal relationship of honor and disgrace is truly established, and whether the atmosphere of the workplace and the enterprise have been tested positively. In this sense, depression is an excellent opportunity to adjust and rebuild good interpersonal relationships in a business. It is very important to seize this opportunity and strive to create a better corporate atmosphere. I have always emphasized that the most important thing in running a business is the relationship between managers and employees. Managers should take good care of their employees. Employees should understand managers, help each other, and support each other. This relationship must be established. This is not an antagonistic relationship between capitalists and workers, but that both parties hold the same views and jointly seek the development of the enterprise. This corporate atmosphere should take shape. To this end, I always use various opportunities to talk to employees and try to make everyone think the same way. Drink and chat with employees, sit at the promotional table, drink each other, communicate frankly, and enhance mutual understanding. I always do my best to create this opportunity to talk to employees. Even if you usually make such efforts, once you experience depression, You also ca n’t just say nice things, “More work and further funding cuts are needed, but wages wo n’t increase and bonuses wo n’t be paid. Please be patient!” Etc. If this is a bit harsh for employees, then we Must say it. Some operators believe that they are usually integrated with employees. Employees understand the operations of the business and work with them. As a result, they demand that employees work harder and make self-sacrifice during the recession. Unexpectedly, however, employees did not accept and resist it. Only then did managers realize that good interpersonal relationships in the enterprise had not yet formed. They were shocked at the facts before them. When disasters like the Depression come, people should work together to overcome difficulties, but often at this time, employees have left, leading to the division of the company and even the closure of the company. If there is a slight sign of confusion in the enterprise, the operator should seriously reflect it. It is important to have an open exchange of views with employees and to think about this issue. These problems do not arise when the economy is good, but people only see them when they are in trouble. At this time, we must not only lament the interpersonal relationships in the enterprise, but also the interpersonal relationships in the enterprise

Here are the 12 subsidy rules for Hangzhou enterprises returning to work! Yuanhuazhang management is only for learning and communication. Copyright belongs to the original author. Welcome to the manuscript and find it useful. Click here to read it.