Jiugua | Online Banking Digital Billing Customers: Will usher in the "Li Jiaqi" era

Integrate into the financial world, hovering on the edge of buying gold. Gossip is not just gossip.

The pain point of digital management The advanced demand of digital marketing Guan Tiejun, general manager of CGB's online finance department, said in an interview with Jiugua Financial Circle recently that CGB has tried to revitalize its omni-channel operation capabilities and provided more Online customer contact marketing tools or platforms. During the epidemic, online recruitment, online training, online promotion, online exhibitions, and online office work will be carried out to minimize the consumption of various resources such as physical sites. The operation of the basic customer base will implement online standardized service sales and management as soon as possible, and try to "zero-touch" banks. "This is actually online and offline business, digital. With this depth, this granularity, its potential value is gradually emerging." Guan Tiejun said. How to solve the pain points of digital marketing customers? Wang Kaige, general manager of the strategy department of Yilian Bank told Jiugua Financial Circle that traditional banks used to rely on offline outlets to wait for customers to come. In general, they lack the motivation for customer operations and the philosophy and genes of Internet operations. However, with the outbreak of the epidemic, the bank's offline services encountered a bottleneck, and customers switched from "on-site" to "online". Once "online", it will provide opportunities for Internet operations. 1. How can we help reach more target customers? 2. The crowd has high qualification requirements. How to lock it accurately online? 3. Limited budget, how to effectively stabilize the cost of Rio Tinto? The level of "inaccurate" data support is one of the pain points that bank customers are most worried about, especially for many qualified companies, and it is not just "demand" that is appropriate to achieve. Through positive and negative two-way identification, group packages are made for the banking industry, and through automatic delivery tools such as RTA (real-time application programming interface), personalized user screening and real-time traffic optimization can be achieved, and marketing efficiency can be effectively improved within the approved budget. According to the characteristics of offline banking services, the regional positioning of LBS can be used to further improve the accuracy of marketing. As far as transportation is concerned, Tencent Advertising brings together complete content and social ecological products in the ecological environment of Tencent. Among them, WeChat and WeChat have over 1.1 billion monthly live users. By targeted acquisition of different types of platform traffic such as news information, music, video, social, etc., you can effectively improve the efficiency of marketing docking, implement differentiated marketing strategies for different platforms, and further improve conversion efficiency. In terms of marketing technology, oCPA intelligent bidding can effectively avoid waste of exposure and increase conversion rate under the condition of cost control. The ability to produce a variety of creative materials in creative design makes the interactive marketing experience more relevant to the needs of the target group. A mature support agency system can provide standardized support services for the entire marketing process, making the connection between the bank and the platform smoother. Different industries have different ways to obtain packaging. For example, the demographic package for consumer goods only needs insight into "positive correlation" data, such as corresponding demand. However, because financial products involve user qualification review, in addition to "positive correlation", it also needs to have "negative correlation" insights on repayment ability and credit ability. The recommended reading in this issue of Jiugua Financial Circle has now entered simultaneously: People's Daily, Sina Finance Headline, Today's Headline, One Point Information, Netease, Sohu, Baijia, Snowball, UC, Big Fish, Zhihu, Sogou and other self-media platforms. Welcome to follow ~ "look" and give me a little yellow flower to encourage the author.

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