App Annie February: East Asian market occupies global position, "Glory of Kings" surpassed for the first time

There are some interesting new media for mobile games, including industry trends, market analysis, gamer-specific services, and the provision of high-quality content services.

Recently, App Annie released the top 10 global mobile games and apps in February 2020, bringing us the latest global mobile game market trends. Globally, the products with the largest increase in February were "Peace Elite", "Monster Pinball", "Dragon Ball Z Dokkan Battle", "Awakening of All Nations", "Pokémon GO" and "Peace Elite". From the main regional markets where these products are sold, it is not difficult to find that China, the United States and Japan are already the most important revenue areas of the main products in the mobile game market, and the products with the largest fluctuations in revenue in February are the hot products in these three markets. However, the relative difference is that the Chinese market continued to be affected by the new coronavirus pneumonia epidemic in February, and it continued to expand the ranking of head products on the global list. The most obvious is that APP Annie has separated "PUBG Mobile" from "Peace Elite", while the former still ranks first on the global iOS Google game revenue rankings. According to the data from the sensor tower, total revenue in January 2020 was approximately $ 176 million, sterling. This shows that with the release of more detailed data reports by all parties in February, the revenue from mobile games that eat chicken will break new historical records. Next, we will bring you further analysis and explanation. | Global Leaderboards: The East Asian market decides half of the revenue list, and the super casual games further expanded. In February ’s global iOS Google Games revenue list, it is not difficult to see that the East Asian market accounted for 33,354 of the top 10 in the world, and more than half of the product revenue. From China, Japan and South Korea. Among them, "PUBG Mobile"-ranked No. 1 on the iOS Google Games revenue list, only national service revenue. In the Japanese market alone, "Peace Elite"-also the second highest in February. The promotion of national services on 0103013033541 has just ended, but now it is only a temporary disadvantage. Similarly, more than 90% of income comes from national services. The latest data for "Monster Pinball"-2 has not yet been released, but the revenue from Chinese services last month was $ 88.3 million, accounting for 70% of global revenue. 01030130—— Zhulong IP is an ancient popular product. North America and Japan are the largest markets throughout the year. Japan topped the list of bestsellers in February. "Glory of the King"-South Korea's national tourism IP is suitable for mobile games and has great appeal in Hong Kong, Macau and Taiwan in China. "Swords and Expeditions"-Performed by hand in 4 consecutive years in Europe, the United States and Japan. In February of this year, the global iOS Google games revenue rankings can be said that the East Asian market accounts for half of the global mobile game revenue is not excessive. Compared with the three elimination games and gambling games preferred by Europe and the United States, the East Asian market is led by China, Japan, and South Korea, and it is mainly heavy mobile games that are good at user stickiness and life cycle. Although the solidification of heavy hand swimming at the head of the market has strengthened internalization, it also affects different markets through continuous internal competition and external output, such as Europe, America, Southeast Asia, South Asia, Middle East and South America. From the results of at least 2020, the strength of East Asian mobile games is still expanding. As for the download list, only Dragon Ball Z Dokkan Battle, a chicken-eating mobile game in an emerging market, remained in the top 10 in February, while the rest were ultra-casual mobile games competing in the crowd. Voodoo, a veteran super-casual manufacturer, has two products on the list this month, namely Paradise 2 and Pokémon GO. The U.S. market is the most suitable region for ultra-leisure mobile games in the world. In the download list in February, ultra-leisure mobile games dominated, and creative and educational mobile games were the most popular (such as "Free Fire" simulated wooden work products ). Global iOS Google Game Downloads in February February US iOS Google Game Downloads | China Ranking: The revenue of Tencent's three old products soared, "Woodturning" Chinese iOS game revenue continued to rise in February. In fact, the continuation of the Spring Festival schedule, the biggest change is that "Draw Climber" is on the list every year, and "Woodturning" continues to rise every year. This can be Seen as the result of competition among several domestic big-name manufacturers. According to the sensor tower estimates, the total revenue of domestic mobile game companies in February exceeded 1.43 billion US dollars, accounting for 28% of global mobile game revenue in the same period. In February 2020, gaming applications were downloaded the most, followed by education, tools, entertainment, pictures and videos. In terms of growth, weekly downloads in the education and business categories are

01030130354, this is the first time since November 2016 that the domestic monthly income of "Xiao Xiao Ao Jiang Hu" has been surpassed by other players. 01030130354 From the end of 2019 to the beginning of 2020, this product is the product that has been on the top of the bestseller list for the longest time. According to the data of the sensor tower, as early as October 2019, "Shenwu 4" made more than 61 million US dollars at that time, accounting for 80% of the total revenue of Ali's gaming business. One of the classic intellectual property rights in the era of Tencent's terminal travel; "Xin Xiao Ao Jiang Jiang"-After the mobile game of "Peace Elite" in 2019, another leading product introduced into the market has been perfectly introduced; 01030130354 has maintained a circular MMORPG for many years The market influence of mobile games, and the details of users and intellectual property accumulated since the end of the mobile game era. In addition, we can see that Tencent and NetEase products occupy only 6 seats in the top 10 of the list. Compared with the long-term competition between Tencent and NetEase, more competitors such as Ali Games, Perfect and Doi appear on the market. Is the domestic mobile game market expected to usher in a more diversified pattern in 2020? This must be particularly worthy of our expectations. Finally, there is a download list. Earning the game "Glory of the King" online continues to occupy the top spot, depending on the attractiveness of its benefits distribution. For such products, we have already analyzed in XX, and interested friends will know more. Secondly, following the "Three Kingdoms · Strategy Edition", another Japanese ultra-leisure mobile game "Three Kingdoms · Strategy Edition" entered the top 10 in the domestic download list. In addition, the ranking of QQ Speeder, which was launched in January, also increased significantly. It is worth mentioning that domestic ultra-leisure mobile games are gradually showing a solidification trend. In addition to manufacturers such as the "Xin Xiao Ao Jiang Jiang" and "Perfect World" series, which are closely related to online profits, the parent company of the headlines today is also a distributor, and is also associated with "Shenwu 4", "Sunshine Pig Farm" ”And“ Rescue Cut ”and other popular ultra-casual mobile games have agency or distribution relationships. Previously, Tofu Girl launched by Shanghai Mohengjiang Digital Technology Co., Ltd., which was acquired by BYTE (Tofu Girl) "also tops the list of domestic iOS game downloads. It can be said that the current domestic ultra-leisure mobile game market is also beginning to move towards branding. Ultra-leisure mobile games not only attract players to download and play, but also have important advertising drainage functions. Whether in Europe, the United States or at home, the business model of ultra-leisure mobile games is mainly advertising cash and game buyout payments. Whenever a new level is launched, video ads will automatically play, and players can avoid inserting ads after paying, thus becoming the current mainstream-. Revisiting is an important customer for these ads. Products such as "Up to 100 Stores with Agents" and "Sunshine Pig Farm" are put into mind and often appear in various ultra-casual mobile games.